At Criterion, we specialize in identifying, developing, and managing retail real estate investments with real upside. Our approach is grounded in market expertise, strong relationships, and a clear strategy: find opportunity, create value, and deliver returns.
Founded in 2019, Criterion is led by a team with over $500 million in combined commercial real estate experience. Since inception, we’ve transacted on more than $180 million in deals across retail acquisitions and development projects in high-growth markets.
What sets us apart is how hands-on we are—every step of the way. From sourcing undervalued retail assets to managing day-to-day operations and planning strategic exits, we stay deeply involved to ensure performance.
We don’t just build properties—we build long-term wealth for our investors.
Acquisition Strategy
Buy Below Replacement Cost – Target neighborhood and community centers priced under replacement value.
Below-Market Rents – Allows for rent increases and lease structure conversions to improve NOI.
Outparcels – Sell individually at accretive cap rates to return equity and reduce debt.
Local Partners – We work with trusted leasing and property management teams who bring tenant relationships, vendor networks, and local expertise to maximize property performance.
Development Strategy
Co-GP Structure – Gives Criterion a seat at the table to guide lease-up, permitting, construction, and exit strategy from day one.
Prime Locations – We prioritize high-traffic, high-growth suburban markets to ensure strong demand and tenant interest.
Shovel-Ready Execution – Full permitting secured before land closing so construction starts immediately—keeping timelines tight and risk low.
